Results

We judge our work by what changed in the business. Below are StraGeX engagements and results from the founder’s career in management roles. Client names are omitted where confidentiality requires.

Bottled-water industry

Fractional commercial leadership with a five-year horizon

Challenge

A need for commercial leadership with systematic tracking of channels, customers and regions, without hiring a full-time executive.

Approach

Fractional Commercial Director role. Monthly sales analysis, analysis by channel (wholesale, supermarkets) and by region, customer-base analysis and structured reporting to management.

Result

10% sales growth, wider distribution and higher market share in supermarkets, new product development.

Functional beverages · Greece · before StraGeX

A new category for the Greek market: the first Greek vitamin water

Challenge

Launching the first vitamin water ever produced in Greece, in a category almost unknown to Greek consumers.

Approach

Founding SEVEN IFB, positioning and developing Aqua Power The Vitamin Water, distribution through supermarket chains and independent retail.

Result

Category leader in 2018, with a 60.4% value share and 60.2% volume share (IRI data).

Food supplements · Power Health Hellas · before StraGeX

Restructuring sales for growth

Challenge

Sustained sales growth and P&L responsibility at a leading Greek food-supplements company with €13m annual turnover and demanding growth targets.

Approach

As National Sales Director reporting to the board: a new sales strategy based on sales and market analysis, restructuring of the department and leadership of a 23-person team across sales and customer service.

Result

A new, more efficient sales structure, with the right people in the right roles for the growth targets and the full change process managed end to end.

Consumer goods · Essity · before StraGeX

From trade marketing to customer marketing

Challenge

Moving the department from trade marketing to customer marketing and making in-store promotions more effective.

Approach

As Customer Marketing Manager: shopper-insight research with retailers, market-share and competitor analysis, category management, key-account promotion plans and promotion performance and P&L analysis.

Result

40% sales uplift from in-store promotions with 15% lower shopper discounts. A complete transition of the department to customer marketing.

Consumer electronics · SANYO Co JAPAN · before StraGeX

Relaunching SANYO Co JAPAN in the Greek market

Challenge

Bringing the SANYO Co JAPAN brand back to Greece after a long absence, starting from zero market share.

Approach

As Commercial Director reporting to a Germany-based Regional Director: national sales and marketing structure, a rolling five-year strategic marketing plan, low-budget ATL and BTL activity, annual agreements with key retailers. Led a 15-person sales, marketing and logistics team.

Result

6% market share in digital cameras and camcorders, from a standing start.

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