Dimitris Timotheatos

“Strategy is not theory. It is about choices, people, conflict, creation and, above all, results.”

I lead, I build, and I look for new paths forward. I’ve built from the ground up, opened new markets, succeeded and failed; I’ve learned equally from both. I’m interested in the substance behind the numbers, the ownership and the quality of power behind decisions and the people behind organisations.

Today, I believe less in certainties and more in judgement, responsibility and the ability to recognise when the moment has come. I don’t change easily. But I know when everything must change.

I did it my way.

— Dimitris Timotheatos

He brought this perspective to StraGeX: strategy is only worth something when it is executed. His work runs from diagnosing a business to its day-to-day holistic management.

Before StraGeX he founded and led SEVEN IFB, which created Aqua Power The Vitamin Water, the first vitamin water produced in Greece. In 2018 the brand became the category leader, with a market share above 60% (IRI). Today, alongside StraGeX, he is Fractional Commercial Director at a bottled-water company under a five-year agreement.

His journey, and the way he has come to understand strategy and leadership, is reflected in his latest book, “Conversations with Machiavelli”. He has written on leadership and strategy for capital.gr since 2016, and before that on the blog We Talk About Business.

• RoleFounder & Managing Partner, StraGeX
• Fractional roleCommercial Director, bottled-water company
• PreviouslyFounder and head of SEVEN IFB
• Books“Conversations with Machiavelli” (Kapa Publishing, 2026) · “The Symphony of Sales” (Sideris Publications), both in Greek
• Columnistcapital.gr, leadership and strategy, since 2016
• FieldsStrategy, commercial management, leadership