Strategy with an Edge.

We turn complexity into clarity, analysis into decisions and decisions into results. For companies that intend to lead, not follow.

We work as an external partner to management, with the know-how of an executive, the flexibility of an adviser and the commitment of a partner. Advice without accountability is just an opinion. We stay with you through execution.

Dimitris Timotheatos

“Strategy is not theory. It is about choices, people, conflict, creation and, above all, results.”

Dimitris Timotheatos

Founder & Managing Partner

Strategy consultant, author and columnist. He combines the theory of leadership with the daily practice of holistic management. He founded SEVEN IFB, which took Aqua Power The Vitamin Water to first place in its category, and today serves as Fractional Commercial Director at a bottled-water company.


From strategy to results

What working with StraGeX looks like in practice.

Bottled-water industry

Fractional commercial leadership with a five-year horizon

Challenge

A need for commercial leadership with systematic tracking of channels, customers and regions.

Approach

Monthly sales analysis, analysis by channel (wholesale, supermarkets) and by region, structured reporting to management.

Result

10% sales growth, wider distribution and higher market share in supermarkets, new product development.


Insights

Two books and years of writing on leadership, power and sales.

Cover: Conversations with Machiavelli

Conversations with Machiavelli

In an imagined interview, the author talks with Niccolò Machiavelli. The Florentine defends The Prince and shows why his ideas have endured, beyond the misreadings of “Machiavellianism”.

Cover: The Symphony of Sales

The Symphony of Sales

Selling as orchestration: how sales leadership brings people, processes and strategy together so they perform as one orchestra.

Let’s talk about your business.

The first meeting is always free and without obligation.

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